Services

Destination brand strategy

“Destination branding” — how a city, state, or country presents itself — is elemental to driving visitorship. I work with destinations to define their unique offering that sets them apart, and provide clear frameworks that help them share their story with the world.

  • Brand strategy: What does your city, state, or country stand for? Could others articulate this?

  • Target persona development: Who are you addressing, and why?

  • Product development: What experiential offerings are available that underpin your brand?

  • Marketing & distribution strategy: How do tourism and travel stakeholders ladder up to your brand?

  • Industry stakeholder education: Are tourism partners set up to maximize visibility… and attract international visitation?

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Experience design

The modern consumer’s expectations of travel are changing. High-value customers aren’t just looking to spend time in a destination — they want to invest time in experiences that they’ll remember forever and tell their friends about. A well-designed experience enables you to charge more, helps create a moat against competitors, and gives your guests a reason to leave rich reviews, come back, and tell their friends.

  • Bespoke consultation: Amplify your travel or hospitality experience based on a proven design framework to drive customer satisfaction

  • Audits and optimization: Ensure your online presence and
    distribution strategy are set up to maximise bookings

  • Scalable recommendations: Get suggestions on unique experiential aspects that prevent competitors from replicating your idea

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Public speaking & education

I speak on range of topics from branding, to consumer behavior, to travel trends that are shaping the tourism industry. I have also addressed tourism industry professionals on experience design and marketing and distribution strategy.

All presentations are hinged on research and stats, but framed with stories and give clear action items — the goal is to empower every audience member to improve their business and make educated changes to their strategy.

If you’re looking to introduce data to your event in new and interesting ways, let’s chat. Topic I speak on:

  • Broad travel and tourism trends

  • The needs of the modern traveler

  • Insights into destination and booking trends

  • Marketing, branding distribution, and experience design strategy

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