A travel and brand expert, I work at the intersection of data, storytelling, and branding.

I develop actionable strategies based on consumer behavior to drive demand to destinations, experiences, and iconic attractions.

Learn more
A scenic coastal view of a rocky cove with clear blue water, boats floating, and swimmers enjoying the beach with greenery on the cliffs.

Destination brand strategy

I help put heads in beds by crystallizing your destination’s story, digitizing your product, and defining clear development-x-marketing frameworks.

Dancers in traditional flamenco dresses perform on stage with audience watching, set in a vibrant indoor venue.

Experience design

The modern consumer doesn’t want to spend time — they want to invest time. I help you find ways to stand out, charge more, and scale on- and offline. 

Learn more about my approach
A woman in a red dress is giving a presentation, holding a microphone and gesturing with her hand, with a projection screen behind her.

Public speaking

Everyone wants data, but rarely do people know how to apply it. I can bring data to your event in fresh and actionable ways. I’m also a damned good emcee.

I specialise in the tourism and hospitality industry.
I work with DMOs, DMCs, iconic attractions and experience brands, and leading tour operators.

What people are saying

“Anna is one of those rare people who combines excellent brand-building and marketing craft with genuinely sound commercial thinking. She’s strong-minded and deeply thought-provoking—identifying what truly matters (even when uncomfortable). If I were to start a company tomorrow, she would be my first hire.”

— Jean-Gabriel Duveau, VP Brand @ GetYourGuide

Anna is always at the forefront of marketing technology and innovation. Not only does she have the vision, but also supports this with a clear plan to implement and action for success and delivery.

— Sean Bayliss President and CEO, ITRG.

“Working with Anna during our year-long project was exceptional. She quickly became an essential extension of the team, and brought clarity, structure, and deep sector knowledge to every stage of the programme. She blends strategic thinking with practical execution: A rare and valuable combination.”

— Peter Syme, Co-founder, Tourpreneur

Schedule a call

If you’re a DMO, DMC, attraction, or hospitality or experience business, schedule a call to discuss how I can help you refine and grow your brand.

A woman presenting on stage with a microphone in front of an audience in a conference room with brick walls and warm lighting.

Who do I work with?

    • Drive new visitors and consideration for your destination

    • Increase visibility across all stages of the marketing funnel

    • Drive digitization amongst local operators/outfitters

    • Assist local operators/outfitters to tailor offerings for new/international markets

    • Create and articulate your destination’s story for a long-term marketing strategy

    • Develop new products that align with your brand

    • Tailor your marketing and distribution strategy with market data/research

    • Make your experience align better with your brand

    • Improve the impact of your marketing strategy

    • Create a moat against your competitors 

    • Make your experience hard-to-replicate

    • Audit your on- and offline experience

    • Drive positive, rich, and verified customer reviews

    • Increase your margins through value-based pricing

Schedule a call
A woman speaking into a microphone on stage, holding a notepad, wearing a lanyard with a name tag, and dressed in a sleeveless black top and beige pants.

About Anna

I’ve spent the last 8 years understanding, researching, and creating go-to-market strategies for destinations and experiences in the travel sector.

Learn more